Rethinking Apple TV -- the Apple TV 2
With the iPad turning the tech world upside down, it has been awhile since this blog focussed on the product that, in many ways, was responsible for the blog’s creation in the first place — Apple TV. The CouchGuy continues to find Steve’s Little Hobby to be an indispensable part of his own home media setup.
After long hours trying to make Windows Media Player run through a WMP Extender and appear on my home TV, the CouchGuy family was able to bring our digital video to the big screen with ease after buying the first generation Apple TV. Within minutes of receiving the unit from UPS, I was streaming iTunes-based content wirelessly and I’ve been happily using my Apple Remote (and later my iPod Touch) from the comfort of the couch ever since.
But looking at the advances in digital media handling offered by the iPhone/iPod Touch/iPad are making the Apple TV look a little long in the tooth by comparison. Yes, the Apple TV has had some improvements along the way. Buying and renting video directly from the iTunes Store has pretty much eliminated any desire I had to buy DVDs or “upgrade” to Blu-Ray, even after I moved to a lovely new HD widescreen set awhile back. The newest incarnation of the Apple TV interface is much cleaner and easier to use than the original as well.
But my new iPad will do so much more. With the Boxee, EyeTV and AirVideo apps on iPad I have access to much more than I can see on the Apple TV. Boxee’s app-based structure allows their offerings to grow and change quickly and serve narrowcasting audiences as well as the mass market. The EyeTV app brings the off-cable recordings I make myself using Elgato’s DVR dongles on my iMac streaming right to my iPad. (I can even launch EyeTV on the iMac from my couch, should I forget to leave the application running.) Most amazingly to me, I can use AirVideo to stream almost any video file on my home network to my iPad anywhere I happen to be, and let my iMac do the heavy lifting of transcoding the file on the fly to something my iPad will display. That is so freaking sweet!
Moreover, with more and more video sites embracing HTML5 open standards and dumping the anchor-around-the-neck that is Flash, my iPad can bring me video from an ever-widening array of web-based sources. It seems odd that I can sit in my easy chair and watch this streaming stuff on my iPad, but can’t easily share it with Mrs. CouchGuy by putting it up on the big screen in the family room.
The iPad is such a great media device — much, much better than any desktop or laptop computer on the market for that sort of purpose. Not just movies and music but great gaming and instant access to information, plus a tie to a global community of friends and correspondents. All this power and it never even gets warm, holds a charge all day, and is the easiest to use computing device I’ve ever had. I want my home theater system to be this good, too.
The time has come for Apple to use all it has learned from their ahead-of-its-time hobby machine and all they have learned from the phenomenal success of the iPhone, iPod Touch and iPad as mobile entertainment devices and bring it together in one cutting-edge new piece of hardware.
It is time for a second generation to emerge. It is time for Apple TV 2.
What is Apple TV 2? It is my notion of iPhone/iPad style cutting edge tech brought to the Apple TV’s tasks. It is what the next phase of the Apple TV experiment can be. What should it bring to the table and how can it work? Here’s my vision:
The Best of the iPad to the Big Screen
The Apple TV 2 should be based on a ten-foot interface version of the simple iPhone OS, and should incorporate the integrated custom-chip power inherent in the iPad. A ten-foot interface cries out for simplicity, which is what the iPhone OS brings to the table. Movies, TV Shows, Music, Podcasts, Photos, YouTube, Settings and the iTunes Store all launch from icons you can arrange, customize or hide to suit yourself.
An Apple-style simple remote replaces a touch interface for the basic controls here. Those with iPhones or iPads, though, can control Apple TV 2 with touch-interface controls and keyboard. In the case of the iPad, the interface screen itself can be mirrored on the iPad screen, making it the next best thing to having a touch-interface HDTV and arms like Reed Richards.
Inside the box, Apple’s new custom chip sets and solid-state flash memory instead of a hard drive bring reliability, quiet, power and integration to the Apple TV that rivals the iPad’s own — without the heat problems the current model suffers. (Yeah, the CouchCat will miss her favorite heated winter perch. She’ll get over it.) New chipsets provide even more reliable wireless networking and streaming, fast video processing, in-box transcoding, and graphics power that will open new avenues for Apple TV 2 entertainment.
To take full advantage of the additional power, Apple TV 2 has more I/O options than the original model. The unit features HDMI output with a pass-through port, so it doesn’t use up your limited number of HDMI inputs on your HDTV. It also supports direct output to Mini DisplayPort. Hook it directly to a big Apple monitor, if you like, instead of an HDTV. Component video, optical audio, analog RCA stereo audio and Gigabit Ethernet ports are there, along with USB 3.0 802.11n wireless networking and the built-in IR receiver.
Bluetooth is the big story, however, allowing all manner of wireless peripherals to enhance the Apple TV 2 experience. Wireless keyboards work, of course, as do Bluetooth headphones. If you want to integrate the rest of your home theater components, Apple will sell you USB or Bluetooth IR blasters that attach to your components and let you use the Apple TV 2 interface, your iPhone or your iPad to control those, too, with the same Remote 2 app that runs your Apple TV 2.
There’s a Vapp for That
The other way the iPhone OS manifests itself in the Apple TV 2 is to make it endlessly extensible via Video Applications (aka “vapps”). All the existing Apple TV functions are now launched as vapps, and the additional processing power of the Apple TV 2 let’s you call up new sorts of vapps as well. Apple provides several new built-in widget-like vapps. One lets you view and modify your iCal, for example. Some vapps like that one can even be brought up while watching TV or videos in a picture-in-picture format.
But third-party partners can build and provide vapps, too, through the Apple TV 2 Vapp Store. The EyeTV vapp not only streams EyeTV recorded shows, it lets you set up recordings from your easy chair with a program guide interface. Wikipedia, TV.com and IMDB vapps instantly answer those “what is that actor’s name” questions for you. Breaking news scrolls from The New York Times, The Wall Street Journal, etc. Can run as vapps as well.
Some vapps can even interact with live TV shows. Vote on Dancing With the Stars with the ABC vapp, or watch “pop-up” commentary by Nathan Fillion right on top of the latest episode of Castle. Some vapps are primarily gateways to content providers, like the TWiTtv and Revision 5 vapps, on which you can watch live streaming programming.
Unlike the Apple App Store, the Vapp Store is populated with fewer but more polished and comprehensive vapps from trusted partners. Most are free, some require subscription paid through your iTunes account. A SafariLink vapp, however, lets you stream almost any HTML5 standards-based video you can call up on your iPhone or iPad browser to view on your big screen if you want to do so. Many of those sources, however, have vapps of their own.
And, of course, inevitably…
Let the Games Begin
Some vapps are games, and the more powerful custom chipset in the Apple TV 2 allows for very, very cool games indeed. The usual array of casual games are here, as might be found from the better iPad App Store vendors. but you can also get much more sophisticated games, including some that allow multiplayer action and even live play against people around the world. You can even use specialized wireless game controllers with some Apple TV 2 game vapps. Games could rapidly become a major reason to buy an Apple TV 2.
Welcome to the Video Social
Game controllers are not the popular Apple TV 2 peripherals. One or more iSight 2 video cameras can be connected to allow the family to gather around and share a photo slideshow with Grandma or a family video night with loved ones across the country. Picture-in-picture video chat to share a favorite show with your friends could become a favored pastime, especially if encouraged by the networks. (Sing Along With Glee, anyone?) Access the camera from your iPhone or iPad when you are away from the house to check up on the cat.
Another popular vapp is a home message board. Turn the TV on (which most of the family does the second they get home anyway) and get a visual reminder in one corner of the screen if a message has been left by a family member. Pull up the vapp (even picture-in-picture) if you want to check a message. A message can be some quick text, or you can even record a video message using the iSight 2. Forget to leave a message? Don’t worry, you can leave one remotely from your iPhone, and check the Apple TV 2 family message queue remotely as well.
An Apple TV 2 could become a strong new product line alongside the Macs, iPhones and iPads — no longer just a hobby — if Apple chooses to apply all they have learned from the mobile experience to the living room experience. What do you think? Ready to pre-order an Apple TV 2 yet?