Important pullquote from the article linked above, a commentary by Chris Meadows about the Websnark piece reblogged below:

And there’s an elephant in the room that Burns didn’t address: Internet comic book piracy. Comic piracy is rampant on-line, and it’s easy to see why. You don’t have to OCR comic books; you just scan them, zip them, and you’re done. Anyone with a scanner can do it, and many people with scanners probably do. There are commercially-sold comic book reader applications for most platforms, including the iPad, for the most commonly-used formats. Everyone has to make up his own mind whether he can justify illicit downloading—but among those who do feel they can justify it, “unfair” pricing of digital content is one of the most commonly-heard rationales. If DC doesn’t address this issue, it may be sowing the seeds of more trouble down the road.